Gungahlin Marketplace – The Wild West
Welcome to the Wild West!
The Brief
- Design a Cowboy themed activation to cater for a broad range of ages (2-12 years old).
- Create engaging activities and photo opportunities for customers to enhance their centre experience.
The Concept
- The goal was to create two different activity zones that could offer Marketplace customers the opportunity to step into their creativity and add to their experience within the centre.
- As a part of the July school holidays, we ran two activity zones at Marketplace Gungahlin in Canberra. With the central theme of COWBOYS, the activity zones were spilt up into the Wild West workshop which ran in the mornings and the Space Cowboy sessions which ran for the afternoons.
- Both zones ran four different activities over the two week period. Our Wild West workshop hosted personalising your own cowboy hats, Sheriff Badges, Cactus Pots and Western Sand Art. Our customers top pick? Cowboy Hats – and we can definitely see why.
- Our Space Cowboy sessions included Space Slime, Alien Headbands, 3D alien friends and miniature 3D rockets. The Space Cowboy activities offered a challenge for our older kids, tapping into their creative skills, coordination & more complex motor skills. The favourite activity this round – 3D Alien Friends. With google eyes, giant antennas and foam alien hands – what’s not to love?
The result
- A success activation at Marketplace Gungahlin. Running not one but two activity zones for the kids to enjoy, allowed us to offer more customers the chance to be involved. Canberra winters can limit the amount of outdoor activities so having dual options over the Winter holidays was the perfect solution for Gungahlin Marketplace.
